Notes from the studio
Practical writing on building, launching, and growing software — the advice we give clients, written down.
Accessibility Is Not Optional: A Practical WCAG Starter Guide
Web accessibility protects your users and your business. Here is a practical, non-legalistic starting point for meeting WCAG standards.
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Shopify vs WooCommerce vs Custom: An Honest Comparison
Shopify, WooCommerce, and custom builds each fit a different stage of business. Here is how to choose without the marketing spin.
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How to Write a Software Brief Your Agency Will Thank You For
A clear software brief saves both sides time and money before a single line of code is written. Here is what actually belongs in one.
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Practical AI for Small Teams: Automations That Pay for Themselves
The most useful AI projects for small teams are rarely the flashiest ones. Here is where automation tends to pay for itself fastest, and where to be careful.
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Technical SEO Checklist: 15 Fixes That Move the Needle
A working checklist of technical SEO fixes worth checking on any site, grouped by crawlability, indexing, structure, and performance.
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A Small Business Guide to Not Overpaying for Cloud Hosting
Cloud bills creep up quietly, usually from a small set of avoidable habits rather than genuinely needing more resources. Here is where to look first.
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Static, Server-Rendered, or Hybrid? Picking the Right Website Architecture
Static, server-rendered, and hybrid architectures each solve different problems. Choosing the wrong one shows up later as speed, cost, or flexibility issues.
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Why Users Abandon Your Product (and How UX Research Finds Out)
Abandonment is rarely a mystery once you actually watch people use your product. Here is what UX research typically uncovers and how to run it.
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Native, React Native, or Flutter: How to Choose in 2026
Native, React Native, and Flutter all remain viable in 2026. The right choice depends on your app, your team, and your timeline, not which is "best."
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