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Notes from the studio
Practical writing on building, launching, and growing software — the advice we give clients, written down.
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7 Checkout Mistakes That Quietly Kill E-commerce Conversions
Cart abandonment usually traces back to a small set of checkout problems. Here are seven of the most common, and what to do about each.
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SEO Basics Every Business Owner Should Actually Understand
You do not need to become an SEO expert to run a healthy website — you need to understand a handful of concepts well enough to ask the right questions.
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Website Speed in 2026: Why Core Web Vitals Still Decide Your Rankings
Core Web Vitals remain a real ranking and conversion factor in 2026. Here is what actually moves the needle and what to ignore.
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