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Notes from the studio
Practical writing on building, launching, and growing software — the advice we give clients, written down.
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Holiday-Proofing Your Store: A Q4 Readiness Checklist
Peak season traffic exposes weaknesses that stay hidden the rest of the year. Here's what to check well before Q4 demand hits.
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Subscriptions and Repeat Revenue: E-commerce Beyond the First Sale
Winning a customer is expensive. A subscription or repeat-purchase model is how you make that win pay off more than once.
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Shopify vs WooCommerce vs Custom: An Honest Comparison
Shopify, WooCommerce, and custom builds each fit a different stage of business. Here is how to choose without the marketing spin.
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7 Checkout Mistakes That Quietly Kill E-commerce Conversions
Cart abandonment usually traces back to a small set of checkout problems. Here are seven of the most common, and what to do about each.
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