Notes from the studio
Practical writing on building, launching, and growing software — the advice we give clients, written down.
Schema Markup Explained: Rich Results Without the Jargon
Structured data helps search engines understand your content, which can lead to richer, more visible search listings. Here's how it actually works.
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Content That Ranks: A Writing System for Non-Writers
You do not need to be a professional writer to produce content that ranks. You need a repeatable system, and here is one that works for busy founders.
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Local SEO: How Service Businesses Win the Map Pack
For plumbers, dentists, salons, and other local service businesses, the map pack is often worth more than page-one rankings. Here is how to earn a place in it.
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Technical SEO Checklist: 15 Fixes That Move the Needle
A working checklist of technical SEO fixes worth checking on any site, grouped by crawlability, indexing, structure, and performance.
Read article →SEO Basics Every Business Owner Should Actually Understand
You do not need to become an SEO expert to run a healthy website — you need to understand a handful of concepts well enough to ask the right questions.
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